Commissioned to creatively direct and photograph this editorial for Bulgari in collaboration with L’Officiel Magazine. Crafted a visual narrative inspired by the exquisite details of the Bulgari Serpenti bag. Entrusted with full creative vision the direction was chosen to enhance the elegance of the product through meticulous analogous colour theory and refined set design. Drawing from the Serpenti’s intricate hues, a bespoke palette was developed using Adobe Color allowing an extract of mathematically harmonic colours. This informed a dynamic yet understated backdrop, carefully chosen to complement, rather than compete with, the bag’s beauty.

The execution was intentionally minimal yet impactful. Varying coloured backdrops subtly mirrored the product’s tones, ensuring a seamless visual flow. To achieve a sense of weightlessness, the bag was suspended, creating a zero-gravity effect which gives an elegant balance of precision and artistry to honour the legacy of Bvlgari's luxury.