A long-standing creative partnership brought to new heights. When Jason Grech called to share that he was collaborating with IBM Watson, it was a defining moment, melding cutting-edge AI with high fashion. Watson’s technology played an integral role in curating colour palettes and fabrics, shaping Jason’s collection with precision. Working alongside Jason, Executive Director, Brand & Content Strategy Benjamin Montague from IBM, and the Ogilvy Singapore team including Creative Director Alexis Lefort. The campaign seamlessly fused aesthetics and technology. Once Ogilvy delivered their striking campaign design, we added a bespoke touch to Jason’s digital presence, designing hero images for his website and subtly integrating his logo into the visuals. The background colour palette? Naturally, the exact Pantones suggested by Watson, bringing the collaboration full circle.