Sunshine Coast Design Brand

BRANDING PLACES

Deliverables

Creative Direction
Identity System
Place Branding
Place Making
Art Direction
Web Design
Content
Design

The Sunshine Coast Council engaged Andrew to lead the development of the branding, typography, tone, and overall aesthetic for the region’s Sunshine Coast Design brand. This brand set the foundation for a major publication, the Sunshine Coast Design Strategy book. The book has since earned a National Good Design Gold Award, cementing its status as a key resource in shaping the region's architectural and developmental landscape. A team of industry leadesr was assembled, including Ryan Shelton (BBC News App), Andre Eberle (Good Design Award Winner), Kristy Weller (Copy + Tone) to create a brand that not only showcases the natural beauty of the region but also elevates the design standard to a world-class level. The result is a visual identity that embodies both the region’s spirit and its aspirations for the future. The immense success of this initiative also led to recognition as Australian Designer of the Year at the National Print Industry Awards in 2021.

Explore the Sunshine Coast Design Manual
commissioned by the Sunshine Coast Council

See Project

BRAND STRATEGY + IDENTITY

CASE STUDIES