Established in 1921, L’Officiel is France’s longest standing fashion magazine. With a heritage traversing across two centuries, L’Officiel de la Couture et de la Mode, started as ‘The Official’ source for the Parisian haute couture industry. Commissioned to assume the role of Head of Design and Principal photographer for the launch edition of L'Officiel Australia there was work to be done. This involved creatively re-designing French magazine templates for the Australian demographic and liaising with the Paris & Milan teams to ensure brand unity.Working with French guidelines, typography, and layout and yet innovating the editorial visual language for the Australian landscape was no small task.Whilst designing the Australian version of the magazine another role was granted to lead the development of the "L'Officiel Australia" logo redesign as well as the feature "'O". Additionally, Principal Photographer duties were assigned and a mission to creatively directing and capture multiple editorial spreads. Some of these highly creative shoots led successfully to being commissioned for larger scale projects by West Side Place and the Ritz Carlton Hotel.

Lip Service editorial shot by Photographer Baard Lunde.

Christian Louboutin Illustration by Antonio Pippolini‍