Le Petit Saint

Luxury Atelier Branding

Deliverables

Creative Direction
Identity System
Brand Strategy
Photography
Art Direction
Web Design
Production
Design

Creative Direction for the brand identity and design system for Le Petit Saint. A beauty atelier in Sydney's Double Bay. "Le Petit Saint is a luxury atelier that invites guests to become who they have always been destined to be through a transformative journey that starts with a bespoke skin diagnosis to improve skincare concerns with the help of expert advice and at-home regime tailored to individual needs." The team was tasked to bring the vision of Dr Joseph Hkeik and renowned interior designer Blainey North to life alongside a team of top industry professionals. We created with elements inspired by Paris and Art Deco movements to create a symbol that would represent beauty, elegance and timelessness in every way. Additional photography was also captured. The team imagined visions of the past and future to bring about a new now in the brands direction. The brand has since featured in Vogue Australia and has also won a Good Design Award. Creative Director - Andrew Maccoll, Art Director - Andre Eberle, Designer - Mollie Frances.

BRAND STRATEGY + IDENTITY

CASE STUDIES