Engaged to rebrand Sydney-based point of sale specialist Double Impact the objective was to elevate their brand identity to match the calibre of their clientele, including premium brands like Dyson and JB Hi-Fi.The company required a modern and clean aesthetic that reflected their ability to produce high-end point of sale displays while also positioning them for future diversification beyond just displays. In line with this evolution, the brand name was shortened from Double Impact Displays to Double Impact, marking the company’s expanded scope.The rebranding process included crafting a sleek, contemporary design language that would resonate with their high-profile retail partners, helping Double Impact position itself as a leading force in the point of sale and retail display space. This refreshed brand identity was designed to not only reflect their premium capabilities but also to convey the flexibility and forward-thinking approach of the company as it moved into new areas of business.

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