Think Organise Do
DIFFERENT ABILITIES
Creative Direction
Identity System
Brand Strategy
Art Direction
Design
Supporting causes that make a real difference has always been close to the heart. Working with Think Organise Do was an incredibly rewarding experience. Founded by Josh Fitzpatrick, former CEO of Bike Exchange, and Gail Preston, former Principal of Eastern Ranges School, this neurodiversity startup provides an essential e-learning platform designed to offer valuable resources for understanding Autism Spectrum Disorder (ASD), Intellectual Disability (ID), and Attention Deficit Hyperactivity Disorder (ADHD). The involvement began with developing the logo, branding, and visual language for the platform. To ensure a user-centric approach, a visitation with a child with ASD and her home environment was arranged, gaining valuable insights into creating a more intuitive user experience (UX). This project continues to inspire as it changes lives globally, providing accessible information and support for families and individuals with different abilities.
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