Creative Direction & Brand for The Sunny Coast Showdown. An industry icon for the Film landscape in Australia. A unique film incubator based on the Sunshine Coast of Queensland driving industry growth for local talent and crew. Helmed by Jon Coghill, of Powderfinger fame, Showdown has already created an array of films which have won major film festival awards all around the world. Now in it's 3rd year the organisation required a new brand identity to take it to the next level.