E-Commerce aesthetic, lighting and studio setup for Country Road. Inspired by Country Roads a simple design philosophy was employed to capture the brands earthy aesthetic, and commitment to timeless products, a stark contrast to the fast-turnover nature of much of today’s fashion industry. Key challenges with this project was exact colour matches from garments across film, photography and phone imagery throughout the pre to post production pipeline as well as 6 months of internal training to shift operations in house.

A mention here to the visionary Australian photographer Richard Bailey who inspired many works.