Dior

Luxury Concepts

Deliverables

Creative Direction
Art Direction
Photography

Working with Dior, with its rich legacy in fashion and couture, was a profound experience. An opportunity arose to collaborate on their Archi Dior jewellery collection which was a significant milestone. Dior sent a book of sketches by Monsieur Dior, which served as inspiration for creating artwork that would showcase the collection’s intricate beauty. In the words of Christian Dior himself: "Happiness is the secret to all beauty. There is no beauty without happiness." The pieces in the collection were deeply inspired by Monsieur Dior's sketches. A recognition of harmony in these designs inspired a new editorial approach. To enhance the elegance and mastery of the pieces, a personal photograph was chosen featuring a yellow gown as the backdrop. The delicate and respectful blending of Dior’s sketches with this work resulted in a striking piece that captivated the brand’s vision. Dior was thrilled with the outcome, and the artwork was subsequently featured as a double-page spread in the Australian edition of L'Officiel.

BRAND STRATEGY + IDENTITY

CASE STUDIES